Discussion Homework: Public relations for damage control

Discussion Homework: Public relations for damage control

Discussion Homework: Public relations for damage control

150 words EACH Question, Original work, Reference
What advertising, publicity, and sales promotion tools might be combined to market a new health care product and service? Provide examples.
How can an organization use public relations for damage control? Use a specific real-life example.

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Strategy and messaging (5-7 pages) are the foundational components of a strategic public relations plan, hence the word “strategic” used with the plan. This lays out the overarching manner in how you will accomplish your plan with the core messages you wish to communicate to your stakeholders. Objectives help you formulate what your strategy should be to achieve the desired outcomes.

For this assignment, formulate the strategy and messaging and include at least three SMART objectives. Back these up with information gleaned from the Week 2 SWOT analysis. Use this assignment to inform the Week 4 tactics, budget and timeline assignment. Share with your assigned peer learning team for their insights.

Tactics and message (5-7 pages) dissemination are the activities you undertake to make the strategy a reality.

For this assignment list the tactics and how you plan to disseminate your message. Include the budget and timeline. Present these through a Gantt chart. Share with your assigned peer learning team for their insights.

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument

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